Internet Technology, Marketing, and Security Essay

Internet Technology, Marketing, and Security - Essay Example Social Media includes internet sites which facilitate the communication between individuals with the help of pictures, videos and writings. This essay will focus on the role of Social Media Marketing in the business profit generation. The researcher would consider the contribution of Social Media in marketing activities of Pepsi. In the later stage, the paper would consider several other empirical case studies and enumerate the importance of Social Media Marketing in future. The learnt from the essay would help to understand the importance of internet commercial segments (Bosari, 2012). Growing Popularity of Social Media Marketing CompuServe was the first Social Media networking site, established in United States in the 19th century. With the rise in literacy levels and the progress in technology, the proportion of internet users has increased significantly. Currently, famous social networking sites like, Youtube, are viewed by approximately 4 billion viewers per day. About 1.11 bill ion individuals across the world are regular users of Facebook and the viewership ratings for Twitter are about 500 million (Bosari, 2012). In the contemporary world, such sites are used for both commercial and non-commercial purposes. The corporate business firms often use Social Media for marketing their products to the consumers. In the theory of Customer Behavior Management, Customer Relationship Management plays a pivotal role. There are various reasons for which Social Media Marketing has become so popular in the modern days. There are: Social Media helps the companies to easily reach a wider base of customers across different marketplaces. The marketing activities through Social Media are relatively less costly that the other forms of traditional marketing methods. Online shopping has become a popular shopping destination in the modern world. The growing popularity of the digital marketplaces has forced the companies to set marketing strategies through internet media. Most of the consumers today are preoccupied with their daily activities. The proportion of television or radio viewers is much lesser than the proportion of the internet users. Thus, marketing consumer goods and services in the social networking sites helps the companies to reach out to a wider customer base, within the least possible time. Special Media marketing activities of the companies help to reduce their cost of marketing. The accumulated finances which are saved can be used by the companies for the purpose of growth and development. Social Media marketing is a more comprehensive, flexible and trendy form of marketing as opposed to the traditional methods (Bosari, 2012). Figure 1: Growing Popularity of Social Media Marketing (Source: Acra, 2012) The above bar graph shows that among all the different uses of internet media, Social Media is the most popular of them. Figure 2: Steps of Purchase (Source: Acra, 2012) The above graph shows the marketing stages. Figure 3: Social Fieldwork Cycle (Source: Acra, 2012) The above graph shows that social media marketing gives the maximum importance to ‘consumerism’. Advantages and Disadvantages There are various types of advantages and disadvantages of Social Media marketing. Advantages Social Media marketing activities help to enhance the business-to-customer relationships. It helps to engage the customers in