Norwegian Cruise Lines Case Study Example | Topics and Well Written Essays - 1250 words

Norwegian Cruise Lines - Case Study Example In case of NCL, multifactor productivity measure is used. Yes, productivity measurement is extremely essential for NCL in order to judge the efficiency and effectiveness of the renowned brand in the market. Along with this, it also helps to determine the cost effectiveness and return on investment of the organization of a specific financial year that might be used for the planning the level of investments for the next financial year. Other than this, with the help of multifactor productivity measure, we might also judge the requirements of innovative technology and equipments to cope up with the changing trends of the market. By doing so, it might prove effective for NCL to enhance its financial position and brand image in the market among other rivals of the market. In order to make the customers fully satisfied, NCL tries to offer varied types of service packages. It helps in improving the reliability and trust of the customers over the brand resulting in amplification of the entire portfolio and revenue as well. Keeping these dreams in mind, NCL tries to offer fleet-wide services, cabin service, room service, dining service and bar services to its customers. It is done to enhance its image and position within the minds of its customers so that they might return again and again in long run. Other than this, the charge of fleet-wide tipping is very low and affordable for all and so it is highly preferred. Apart from this, varied other services are also offered by NCL like, guest services, hotel services, technical support services along with shopping services for the customers as well. Moreover, extremely beautiful casino services are also offered by NCL to its customers to retain its image within the minds of the customers. Hence, due to the presence of such wonderful service package facilities, NCL is highly preferred by maximum extent of the customers in the entire market. The competitive priority of NCL is to remain reputation